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Building Your Brand

The truth about branding…

Many companies perceive branding as either some mysterious esoteric process that yields a alluring “aura”, or confuse branding with logo design, which is just one facet (and actually an outcome) of a branding process rather than the starting point.

“Branding is the process of refining your focus; who you are, what makes you different, and what unique value you offer. Then being intentional and strategic about making that connection for people.”

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