Building Your Brand
The truth about branding…
Many companies perceive branding as either some mysterious esoteric process that yields a alluring “aura”, or confuse branding with logo design, which is just one facet (and actually an outcome) of a branding process rather than the starting point.
“Branding is the process of refining your focus; who you are, what makes you different, and what unique value you offer. Then being intentional and strategic about making that connection for people.”