The Hidden Costs of a Cheap Website
It’s true; I do charge a lot more than other companies when it comes to designing your website. There are companies/individuals who will be happy charge you $300-$1000 to knock out a cheap and generic website. So why would you pay more? It’s a good question. One that I hope to answer in this post.
I speak to lots of business owners who “tried to save money” by getting a cheap website to later discover that it’s not generating leads or moving their business forward. Here is an ACTUAL email I got this week. “We had a website built by another company and hardly get any leads or activity through it. 3-5 calls or emails a year at the most. Can you help?” This is just one of many similar emails I get day in day out, and it proves one thing…
Websites are NOT all built the same.
There are many potential pitfalls when having a website built, that you’ll want to make sure you choose the right design company to work with. There are many differences between a good website and a bad website, and unless you hire the right company, you will likely end up losing money rather than making it in this increasingly connected digital world. The cost of a “cheap” website may seem appealing on the surface, it’s often not until later on, you realize that your site doesn’t connect people to your brand, generate leads, or meet your business goals. Welcome to the website feedback loop from hell where you’ll now have to spend more money and time to get your site redesigned right or risk being another internet casualty.
Why Do I Charge More Than Other Agencies?
Over the past 20 years, I’ve realized that it’s PROCESS & EXPERIENCE that makes the biggest difference. It takes a creative and talented designer, but also a savvy marketer that can help you refine your brand, clarify your message, and make that connection for people.
To summarize, it takes: